How to be unique when products and services rapidly become exchangeable?
How to stay on the market when innovation circles get faster and faster?
How to satisfy needs when customers demand greater value and better prices?
How to make a change when meetings don’t lead anywhere?
How to be successful when competitors are faster?
Whatever the challenge is, Design Thinking is a powerful tool to reveal new ways of thinking.



We want to make you ready for the upcoming years. Kill Your Darling offers your company a range of methods for sustainability with a young and fresh perspective. We help you to gain a better understanding of obstacles you face, identify crucial needs and functions of your business, and support you in transforming them into strong concepts and new possibilities. With our workshop formats, we not only show you how to implement tools for innovation-driven work and tremendously improve team interaction but also develop individualized solutions just for you – accompanying you until the end.





In our workshops we offer one to five days of interactive and hands-on training. You will experience all six steps of the Design Thinking process from discovering the customer needs to rapid prototyping your solution. We guide you through the main principles of the methodology and give you a lot of different inputs on how to innovate in a user-centered, creative, and time-efficient way.

* learn to question your (work) routines
* empower fast and structured creativity
* discover user-centered innovation

We are not typical consultants that come to your company, analyze, and present a solution. If you are facing a challenge that needs a product, service or process, we help your company or institution to develop the solution yourself. We will co-create with you and your co-workers while coaching you through the entire innovation process. The duration of our cooperation depends on your challenge and goals. Therefore we provide you with a tailor-made offer from a one-week project to an evolving cooperation of several months.

* design user-centered products and services
* implement a sustainable business development
* foster multidisciplinary co-creation

Design Thinking is not only a methodology to create user-centered and desirable solutions, it also empowers teamwork. The usual team consists of five to seven members with various backgrounds who offer different perspectives and ways of working. We are experts in coaching them to perform together in a creative and efficient way. In our one to two-day workshops all participants experience to solve a problem together, yet united. Ideas become team ideas and prototypes are team results. We provide you with different methods to empower your teamwork and give you a lot of creative as well as solution-driven hints for your daily work.

* get to know your team mates’ potential beyond their expertise
* include creative methods in your daily work
* experience outstanding collaboration and productivity

We love what we do and talk about it a lot, even in public. Although we prefer Design Doing we like to inspire people with speeches and lectures around different aspects of Design Thinking and innovation. Our topics vary from generation Y and new ways of working to prototyping methods for products and services. We also offer graphic recording and visual facilitation of your lecture or event.

* inspiring lectures & keynote speeches for your event
* inputs on innovation, new work & generational issues
* live graphic recording & graphic facilitation


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Design Thinking - Six steps iterative process
Experience innovation with Kill Your Darling



We are a team of four young innovators – certified in Design Thinking following our education at the HPI School of Design Thinking. We are based in Berlin but home in the world. Our strength is our diversity. We unify skills in different fields: cultural management, business process management, design, and communications. Together we bring 25 years of work experience and an inspiring set of methods to the table. A passion for creative work, products, and solutions bonds us together.



Michael Schriber

Michael Schriber

Jule Schröder

Jule Schröder

Jo Graff

Jo Graff

Mito Mihelič

Mito Mihelic

Michael Schriber | michael (at)

Constantly interested in new business models and ways how to infuse existing industries with new ideas and technologies. Michael is from Switzerland, where he gained a strong background in Business process management, specialized in controlling with a background in banking. Growing up in Argentina with frequent business and leisure trips there and all over the world he learned what the potential of cultural difference in business means.

Jule Schröder | jule (at)

Arts manager from the waterkant, passionate skipper and soup lover, opera fan and project pusher, quayside barkeeper and munich resident by choice with expertise in classical music and the German opera and orchestra landscape, set-up of study programs, Bologna process, university environment, project management and event design with a soft spot for maritime items and bavarian cuisine dreaming of sailing around the world… She is the initiator of Kitchen on the run – one of the winning projects of the Advocate Europe Idea Challenge.

Jo Graff | jo (at)

Libertine, media addict, and in love with creative projects: Jo has been keeping active as a journalist for almost a decade and has spent the past years exploring the world. Scandinavia for studying, New York, India, and Vietnam for work, projects in Europe, the Middle East, and Africa. Her background is in communication science and intercultural project planning. She has worked for notable institutions such as DAAD, Deutsche Welle, and UNESCO. She is the author of “I would prefer not to. Zur Arbeitsphilosphie der Generation Y”.

Mito Mihelič | mito (at)

Mito Mihelič studied visual communication at the Academy of Fine Arts and Design in Ljubljana, Slovenia and Folkwang University of Fine Arts in Essen, Germany. He participated in the Utokyo Innovation Program 2014 at the University of Tokyo, Japan. Mito is specialized in illustration and graphic facilitation, worked as an art teacher in Ljubljana, and has published articles about design and architecture in several magazines. He is a co-founder of the fashion items brand Pleksimanija and coach at the HPI Academy.

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Kill Your Darling
Colonia Nova | Thiemannstraße 1
12059 Berlin

hello [at]
Phone: (+49) 030 98 30 52 77 | (+49) 0151 56 14 63 37


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