Our world is constantly changing: globalization, digitization, shift of values. A lot of people have difficulties to cope with the upheaval in their working environment. In a world, where products and services are rapidly becoming exchangeable and where customers demand greater value and better prices, conventional approaches to satisfy customer needs have to be revised.
Initiated in Silicon Valley, Design Thinking is a powerful tool that helps you to keep up with the times. Concepts for the 21st century are developed in accordance with the user and actual needs – ideas with value are created to guarantee competitiveness, sustainability, and endurance. Not only start ups have realized the enormous potential of the method: also DAX companies implement it in their structures.
Learn the method and discover your own innovation strength!
Who is the workshop for?
People who are interested in (1) developing products and services, (2) improving processes and structures within their company, and/or (3) learning to understand their own target group and how creativity techniques can be integrated/implemented in everyday’s working life. The workshop is suitable for employees as well as freelancers and entrepreneurs. It can be booked individually or as a group. Working on-site will be in multidisciplinary teams.
Your benefits as a participant
* You get to know the Design Thinking process and its most important principles.
* You experience how to focus on your clients during the development process and satisfy actual customer needs.
* You understand how to use the potential of good team work and iterative structures.
* You expand your method toolkit with new techniques and modes of operation.
Benefits for your company
* You learn how to adapt your company’s portfolio and communcation to your clients‘ needs.
* Your employees understand how to focus on your customers.
* You reduce financial risks through early prototyping and testing of ideas before implementation.
* Creative co-creation in multidisciplinary teams leads to a better working climate and more innovations throughout the company. nsdkfhdksjhfkdjshgkdjshg
More about the workshop schedule
Design Thinking is actually really Design Doing. After a short introduction, we jump right in and start a so called “Fast Forward” in which you will experience the whole Design Thinking process in 1,5 days – working on a real challenge.
The workshop is designed to teach you Design Thinking through active exercises in which different methods for each individual phase are applied. Every team consists of five people and will be guided intensively by a personal coach with individual focus on innovation. Short inputs will teach you the most important Design Thinking principles. The workshop will be bi-lingual: Participants can choose between German and English.
Design Thinking basics
Get to know the process and its main principles
Success factors team & space
Examples from companies
Understand & Get to know
What is the challenge?
Which background do the team members have?
What is the mutual perspective on the problem?
Observe & Empathize with your user / win new customers
Conduct interviews with potential clients
Observe your users & put yourself in their position
Collect results and further information
Develop a persona / Synthesis
Cluster results
Identify needs
Define point of view
Ideation
Get to know brainstorming methods
Come up with a lot of ideas and develop them further
Describe and value ideas
Prototyping
Make your product or service ideas tangible
Experiment with materials
Identify critical functions
Testing
Let users test your prototypes
Incorporate feedback
Improve your prototypes
Design Thinking @work
Input on creative techniques, feedback culture, and on how to continue with Design Thinking
Who is behind it?
Kill Your Darling is a young innovation agency based in Berlin. All team members are certified Design Thinkers of the HPI School of Design Thinking and offer extensive coaching experience in different sectors up to top management level.
In a nutshell
Workshop date & times
Friday, 28th August, 2:00 – 7:00 pm
Saturday, 29th August, 9:30 am – 7:00 pm
Workshop fee (exl. VAT)
EUR 990,- per person (Regular)
EUR 890,- per person if booked and paid until 31st July (Early Bird)
EUR 890,- for any additional person from the same company if booked on the same day (Team Discount)
Included in the price:
Cold drinks and snacks on both day, coffee, tea, brezels, and croissants on the second day, lunch on the second day, workshop material, Design Thinking certificate of participation
Number of participants
The perfect Design Thinking team consists of five people. Thus, we only work with a maximum of 20 participants per workshop. We suggest to register early. We reserve the right to cancel the workshop up to 14 days in advance. In case of cancellation, we fully reimburse payments.
Kill Your Darling
Colonia Nova | Thiemannstraße 1
12059 Berlin
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hello [at] kyd.berlin
Phone: (+49) 030 98 30 52 77 | (+49) 0151 56 14 63 37